Out Team

At SerimikaNL, our passion for exceptional coffee goes beyond beans – it's rooted in people. Our dedicated team works closely with coffee producers around the world to ensure that only the highest quality coffee reaches our clients in the Netherlands and across Europe.

Each member of our team brings unique expertise to the table – from sourcing to logistics, from cupping to client service – united by a shared commitment to excellence, sustainability, and the art of coffee.

We specialize in importing premium coffee directly from Brazil and Italy, working with trusted partners who share our values of transparency, consistency, and quality. From the lush plantations of Brazil's Minas Gerais to the traditional Italian roasteries in Naples and Sicily, our coffee reflects not only the richness of its origin but also the precision of our selection process.

Leading our team is I. Haidin, a visionary with a deep understanding of international trade and a genuine love for coffee culture. Under his leadership, SerimikaNL has grown into a respected name in the industry, known for reliable service, strong relationships with suppliers, and a tireless drive for innovation.

We believe that great coffee starts with respect – for the land, the people who grow it, and the customers who enjoy it. That’s why we maintain close contact with our producers, regularly visiting farms and facilities to ensure that every bean we import meets our high standards.

Behind every shipment, there is a story – of care, craftsmanship, and commitment. And behind that story stands a team of passionate professionals working together to bring you coffee that’s not only rich in flavor, but also in purpose.

At SerimikaNL, coffee is more than a product. It's a connection between cultures, a daily ritual, and a promise of quality in every cup.

Founder & Director

I.Haidin

I. Haidin is the visionary behind SerimikaNL. With a strong background in international trade and a deep appreciation for the craft of coffee, he laid the foundation of the company with one clear goal: to bring premium, ethically sourced coffee from Brazil and Italy to the heart of Europe.

Under his leadership, SerimikaNL has grown into a trusted name in the industry. He oversees every part of the business—from sourcing and strategy to client relations—with a hands-on mindset and unwavering dedication. Haidin believes in building lasting relationships, both with producers and clients, and leads the team with a focus on quality, transparency, and long-term impact.

His passion for coffee is more than professional—it’s personal. Every decision he makes reflects his belief that behind every great cup of coffee is a story worth telling.

Quality Control & Cupping Specialist

Sanne de Vries

Sanne has an extraordinary sense for flavor and balance. She carefully tests every shipment to make sure it meets our high expectations. From aroma to aftertaste, nothing escapes her attention. She also works closely with roasters to fine-tune profiles that bring out the best in every bean.

Logistics & Supply Chain Manager

Daan Willems

Daan makes sure that our coffee travels safely and efficiently across continents. He coordinates everything from port to warehouse, managing customs, storage, and timing. Thanks to Daan, our clients can count on every delivery being smooth, on schedule, and fully traceable.

Client Relations & Sales Executive

Lotte Bakker

Lotte brings energy and empathy to every customer interaction. She listens carefully, advises with care, and ensures that our clients receive coffee solutions tailored to their needs. Whether it’s a small café or a large distributor, Lotte helps them discover the right taste and origin.

Sustainability & Certifications Officer

Noor Visser

Noor is our compass when it comes to responsible sourcing. She monitors the sustainability of our supply chain and ensures compliance with ethical standards. Beyond certifications, she also collaborates with farmers on eco-friendly practices and social impact projects.